Frankie Naujokas

No one knows hockey better than BAUER.

But how does the world’s most recognized hockey brand introduce its most innovative skate yet, the HYPERLITE?

You hand the game over to its most hyper focused talent, Patrick Kane, Trevor Zegras, Marie-Philip Poulin, and more, and let them redefine what’s possible.

This is your warning:
The league is about to see a side of the game it’s never seen before.

Creative Director - Eric Kripas

The Imaginary Poster

How do you show the world the power of a child’s imagination with only a poster?

Make it the secret key to unlocking an incredible adventure. Using facial recognition software, we were able to tell the difference between an adult and a kid. Adults see a Radio Flyer wagon, but kids see an endless world of possibility.

2019 D&AD - Shortlist

Role: Concepting, Art Direction

Despite being the largest cable and internet provider in the world, Xfinity had one of the lowest customer satisfaction scores of any company. Anywhere.

So Xfinity set out to transform its brand through retail.

While others were investing in the virtual aisle, we bet on brick and mortar. We set out to rebuild the brand by creating an entirely new experience.

2019 - Silver Effie

Role: Concepting, Art Direction

A curated mix of visuals that capture my creative approach. From photoshoots and design systems to crafted compositions. Whether a quick one-off or a full seasonal campaign, each piece embodies my focus on balance, storytelling, and strong visual identity.

Role: Concepting, Design

Kiwi believes confidence starts from the shoe up and that well-kept shoes give men the confidence to achieve greater things.

Role: Concepting, Art Direction

Illustrations by Vitamin Chicago

In collaboration with Creative Director and Flea Market Style editor Tereasa Surratt, I curated and styled a photoshoot featured on the cover and in a 10 page editorial spread.

Drawing from vintage flea market finds, we constructed richly detailed sets using pie tins, medicine jars, old trophies, decades old newspapers, and projector slides—crafting visual stories rooted in texture, nostalgia, and discovery.

Role: Concepting, Set Stylist, Food Stylist & Set Building

Time to move forward with new club technology, a new attitude and a unique look from Titleist to maximize your performance. But beware. This is not your dad's Sunday golf game.

Role: Concepting, Art Direction

Crest Glide when used regularly is the best defense against your mouth's enemies.

Role: Concepting, Art Direction

Our most classified project yet. Built inside the BAUER Innovation Lab, AG5NT sticks contain top-secret material that dares to change the game of hockey, forever. During extremely covert missions, our professional agents went undercover to put BAUER's new technology to the ultimate test. Now it's ready to be unleashed on the ice during the 2023 season.

Creative Director - Eric Kripas

IDEA: Use Xfinity’s Voice Remote technology and data to teach language through content.

HOW: Create an educational platform that teaches words, idioms and the context behind them on selected content.

Role: Concepting, Art Direction

2016 is going to be your year. You’re a year wiser, a year stronger, and a year more … well, you.

You’ll take your passions farther. You’ll try new things. You’ll take your life to that new year next level. 

And eBay will be there every step of the way.

Live 2016

Role: Concepting, Art Direction

We have the right to protect our homes from intruders. And that's exactly what bugs are. Take back your home. 

Role: Concepting, Art Direction

The Gallery at Latin Rhythms is a new event venue in Chicago's West Loop. I had the pleasure of working with it's owners and the marketing team to create a truly one-of-a-kind design for it's opening night. 

Role: Concepting, Art Direction

Develop a JIF - That JIFing Good toolkit that can be leveraged for commerce executions.